Consider event branding as the main pillar on which festivals are based. It generates an appropriate interaction between yourself and your audience. Strong event branding sends a positive message about your company’s basic values.
This article shows you the steps necessary to create distinctive event branding. It’s about how to leverage online and on-site tools to engrave your brand image in your attendees’ minds. You’ll explore the importance of design items. These include event signs as well as large format printing suitable for different industries.
Event Branding Design Elements to Highlight Your Brand
Branding for events pushes businesses to challenge themselves and develop unique branding concepts. Regardless of how you integrate your brand into an event, create a mix of these different elements into a unified style. Provide a pleasant experience with eye-catching stadium signage for sporting events or pylon signs for wayfinding at music festivals.
On-Site Corporate Event Branding Design Elements
Your event should bring a new concept to life and create a one-of-a-kind experience. Online tools and branded business signs are key factors in these designs.
Find some smart ways below to leverage corporate event branding ideas to leave lifelong impressions.
Logo branding
Your logo plays a crucial role in event branding design concepts. An effective logo design guarantees powerful event branding and offers a visual identity.
It may seem enticing to have your firm’s logo everywhere but it’s not the best practice when striving for a good marketing campaign. Instead, place your logo in highly visible spots to leave a lasting impression. Incorporate a fresh event branding design that strategically demonstrates your brand character.
Stay consistent with the other event branding design elements you use. Include eye-catching light box signs to make an iconic logo design.
Promotional branded assets
Old-school branding options always come in handy. Select appropriate locations to install event branding design displays and enhance your presence. Use quality graphics identical to your brand’s storyline, color shades, and visual image.
There are so many different ways to represent your company if you get ideas from current trends. Set up large 3D signs featuring your company’s name in the pool at your venue. It’s guaranteed to steal the show.
Keep sustainability issues in mind when thinking of your design. Reduce your environmental footprint by giving away eco-friendly gifts. They may vary from a stone paper notebook or a natural grass pen to a reusable lunch bag and a tree-planting kit.
Easy navigational solutions
Wayfinding signage is an important aspect of event branding design. They direct visitors to their destinations and prevent confusion. Whether you’re hosting a trade show or a business exhibition, these custom design solutions will guarantee efficient flow.
These trade show displays can also make a visual impact on attendees in your venue. Instead of boring designs, think of creative ways to brand those navigational arrows. Complement the theme of your premises and combine functionality with creativity.
Compelling photo zones
Inspire your guests to snap pics and post them online right from your event’s photo zone. These photoshoot areas will make your corporate event branding more presentable and add a “wow” factor. Install blank walls for graffiti art and ask your visitors to write feedback about your brand!
Online Event Branding Visual Elements
Online platforms have turned into significant components for every brand. Most people nowadays go online whenever they want to learn anything. Improving your presence on the internet as well as the content you provide is fundamental to your success.
The following online components are crucial for event branding:
- Empower your website
Give your readers the details of your event with the help of a website that’s easy to navigate. Make information such as the event date, location, schedule, and ticket prices available to the public.
- Boost social presence
Branding for events is synonymous with boosting your online visibility. Get the people pumped to show up at your event by providing alluring information ahead of time and using hashtags to give it exposure.
- Send emails
Keep the emails consistent with the theme of the event. Incorporate all your branding aspects in the email format!
- Find influencers
Find local influencers and ask them to publicize the occasion. When these online celebrities mention and promote your event, you can bet you’ll have a much larger turnout.
- Leverage event planning apps
It’s critical to use technologies that can aid in cutting down the time it takes to complete vital tasks. There are various event planning apps to get branding for events.
Event Branding Ideas for Different Events
The possible event branding ideas you can come up with are limitless. Pick an idea that won’t break the bank but still put you in a strong position against competitors. Tried-and-tested methods are guarantees for success. Thinking out of the box and coming up with unique ideas are some of the most important keys of planning great events.
Festival Branding Ideas
Are you looking for event branding inspiration? We’ve compiled some incredible event branding ideas suitable for different festivals.
Music festival branding
There’s a wide range of creative branding concepts you can use when organizing a music festival. Each one is distinctive, with some being bright and lively and others being sophisticated. It’s important to study some successful event branding examples before you start a music festival.